La Maya Agave Spirit
La Maya is a restaurant recently opened in Hellertown, PA. Boasting a unique upscale dining experience for the area with incredible food to pair, they wanted a final branded moment to act as the cherry on top for the experience. CJ reached out to me asking if I could design a label for their collab with their neighbors, Cellar Beast.
La Maya’s brand is heavily inspired by Mexican art
and design. Their abstracted flower mark is one of
the brand devices that is used most frequently throughout their branding to maintain its presence. Following that decision, we chose to develop an abstracted flower illustration to act as a container to further inject the La Maya soul into the collaboration. This bottle would be sold onsite when its all said and done. The La Maya team wanted a branded experience from top to bottom, and having their own branded agave spirit would be the cherry on top.
La Maya’s Blanco, Reposado, Añejo, and now Smoky Agave
Spirits have received much love from the community and the restaurant’s patrons. They continue to don it on their shelves and sell it at their bar as a fan-favorite for the taste and unique label design.
La Maya Agave Spirit
During the COVID quarantine, a colleague of mine and I decided to create our own brand. We chose the name "Smile Design Co.", as we wanted our designs to be cheeky and bring humor into the midst of a bleak time period. Based on our inherent heady aesthetics we created and mocked up these designs that we collaborated on.
We created an Instagram, asked people to preorder their shirts, and received a larger response than we could have ever hoped for. Moving forward with our many orders, we then printed, shipped, and marketed our t-shirts and stickers on our instagram, and eventually moved our sales platform to Etsy where it stands today.
