Miishmash

The client had approached me asking me if I was willing to work on his artist identity for his new bass music project he had created. He had a vision, something futuristic, recognizable; a wordmark that could be used in many different usage cases, but with enough spunk to hold its own on the mainstage.

Armed with hundreds of artist identities and countless festival posters, tour announcements, and venue flyers we began to review and breakdown piece by piece. The goal to create a wordmark that would represent him in all usage cases, large and small. Initially, I created 3 concepts, but he had 2 favorites. The first direction was a wordmark that was very much inline with the provided inspiration: dynamic cuts in the typography, lowercase, sharp, and futuristic feeling, yet rigid. For the second concepts, I leveraged the meaning of the word “Mishmash” and designed a treatment easier on the eyes, with rounded corners, and a futuristic take on the typography and implemented the same logic for the logomark.

La Maya’s Blanco, Reposado, Añejo, and now Smoky Agave 
Spirits have received much love from the community and the restaurant’s patrons. They continue to don it on their shelves and sell it at their bar as a fan-favorite for the taste and unique label design.