Rhythm & Spirits

Rhythm & Spirits is a restaurant with roots in Atlantic City. Founded by its owner, Lee, in 2010, they recently decided to make the move to Philadelphia. With the move they wanted to apply a fresh coat of paint to the dated brand. An interesting concept of fusing old-school Italian food with a taste of the islands in their cocktails, they needed a brand that clearly represented that.

The initial concept hand off proposed 3 different ideas varying on where they placed on the spectrum of Italian/Island aesthetic. There was a clear winner from the beginning and thankfully the client trusted me and picked it from the jump. It was a concept that leaned heavily into the mono-line island illustration aesthetic that was called out in the moodboards. The issue left was how we were going to present the Italian influence on the brand. We decided that it could be shown throughout the brand system with the choice of color, brand assets and illustrations, and color.